Lindsey Vonn x St. Moritz

Vonn in St. Moritz during the 2017 FIS World Cup
The mission

Create a stunning event around Lindsey Vonn, the winningest female skier of all time 

Generate global media attention with a surprise element and by giving international media and influencers the opportunity to speak to the alpine star

-Produce authentic and engaging photo- and video footage

->In a beautiful setting on Lake St. Moritz, Lindsey Vonn spoke about preparation, mindset and set-backs, as well as future goals. As a special guest, we brought in Ingemar Stenmark from Sweden, the most decorated male skier of all times. Between the two standout athletes, a total 163 world cup races were represented on stage.


Under Armour


– Conception
– Event Production
– Media Production