Rule Yourself Vienna

Under Armour lands in Austria with one-of-a-kind Training Event
The mission
– Activate public for special outdoor workout in Vienna city
– Present new Under Armour showroom and office space to media and friends of the brand
– Create unique opportunity for media to whitness outdoor activation  
—> Ski-star and Olympic Gold Medalist Anna Veith joined a press conference in the new showroom in Vienna, while 350 people gathered infront of the iconic Prater to participate in a spectacular outdoor workout throughout the city.
Following the press conference, all media and guests were shuttled to the Danube Canal in the city center to meet the training group. Floating on a river boat, they accompanied the athlete’s training, conducted by German fitness icon Coach Seyit.

Under Armour


– Conception
– Event Production
– Media Production