Under Armour Camp Vienna

Rule Yourself Armour Camp & Showroom Opening Vienna

The mission
For the official launch of Under Armour in Austria, we revealed the brand new showroom to media and key accounts in an interactive press conference with Austrian ski star Anna Veith.
400 participants joined the ensuing public high intensity workout in the Vienna city center alongside the Danube canal, led by coaching sensation Seyit Ali Shobeiri.
Client

Under Armour: www.underarmour.eu

Role

– Conceptualization
– Project Management
– Media Direction & Production