Under Armour Brand Launch Munich

Founder and CEO Kevin Plank opens Under Armour office space in Munich
The mission

-Celebrate the official launch of the brand in German-speaking markets

-Introduce the brand heritage and values to German media and guests

-Announce the partnership with 1st German football asset, FC St. Pauli of Hamburg

-> Introducing the athletic company from Baltimore to Germany, 400 guests spent an evening at the new brand home in Munich. The office space was transformed into an Under Armour heritage show, displaying milestones from the 20-year history of the brand. Special guests at the press conference: Founder & CEO Kevin Plank, athletes George St-Pierre (MMA Fighter) and Julia Dujmovits (Olympic Snowboarder), as well as President of St. Pauli Football Club, Oke Göttlich


Under Armour


– Conception
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