Urban to Alpine

Mons Royale's Air-Con collection put to work in the heart of the Alps, Innsbruck
The mission
 Create high-quality and engaging video and photo content for Mons Royale
– Create buzz around the brand leading up to Crankworx event in Innsbruck
– Demonstrate superior functionality and style of Mons Royale Merino products in outdoor sports
—> Innsbruck is the best of both worlds when it comes to alpine activities and urban adventures. We followed two talented bike athletes around the city and surrounding mountains for a few days and caught some  stunning footage. With focus on the new Merino Air Con collection, subtle graphics were used to display functionality and technical specs.
CLIENT

Mons Royale Merino

OUR ROLE

– Conception
– Media Production
– Planning