Urban to Alpine

Mons Royale's Air-Con collection put to work in the heart of the Alps, Innsbruck
The mission
 Create high-quality and engaging video and photo content for Mons Royale
– Create buzz around the brand leading up to Crankworx event in Innsbruck
– Demonstrate superior functionality and style of Mons Royale Merino products in outdoor sports
—> Innsbruck is the best of both worlds when it comes to alpine activities and urban adventures. We followed two talented bike athletes around the city and surrounding mountains for a few days and caught some  stunning footage. With focus on the new Merino Air Con collection, subtle graphics were used to display functionality and technical specs.

Mons Royale Merino


– Conception
– Media Production
– Planning