Machina Launch
CLIENT
Under Armour
MODUS OPERANDI
PR-Event & Media Production
LOCATION
Munich, Germany
DETAILS
European launch of the all new Under Armour Running shoe "HOVR Machina". For this challenge we created a unique running experience for press and influencers.
We discovered a former Federal Railways Repair Works Hall to use as venue and staged the entire area with stunning laser effects. An interactive program & high quality media production ensured it was unique PR-Event that will remain imprinted in all participants brains.
