Nines Event Revamp

CLIENT

Audi Nines / Distillery

MODUS OPERANDI

Corporate Identity & Design

LOCATION

Innsbruck, Austria

DETAILS

After nine years as Nine Knights & Nine Queens, the Distillery owned action sports event series needed a revamp. We have always viewed the ongoing Nines project as our laboratory - where we can experiment and try out new things. So we completely re-thought the look and feel of the event, moving away from a medival theme to a radical science fiction and futuristic vibe. We changed everything from the Logo, font concept & feature design to the language we used in communication, video style & everything inbetween. We found that using futurism & science fiction as a backbone gave us countless options for variations and adaptations of this concept for future events.

88_urban_poster_mockup
A9-LOGO_Zeichenflache-1-Kopie-3
A9-LOGO_Zeichenflache-1
A9-LOGO_Zeichenflache-1-Kopie-1
A9-LOGO_Zeichenflache-1-Kopie-2

LOGO REDESIGN

Using the existing 9 icon as a basis we developed a futuristic and modular 9 icon & logo inspired by geometric snow obstacles that seemlessly integrated the Audi Logo & retained recognisability in reference to the original logo.

poster_Zeichenflache-1
poster_Zeichenflache-1-Kopie
poster_Zeichenflache-1-Kopie-2
poster_Zeichenflache-1-Kopie-3

EVENT SERIES CONCEPT

Using the new logo as a basis we developed a variable CI concept that is adaptable to all kind of formats. Using colors, shapes & imagery we devolped a visual identity for numerous event & sport adaptations that contrast from each other yet are still part of a larger whole. We developed this modular concept to work with various formats, from print & digital to merchandise & motion graphic integration in videos. 

skatejpg

MERCH / SKATEDECK

shirt

MERCH / T-SHIRT

mizu-bottle

MERCH / MIZU BOTTLE

coach-jacket

MERCH / COACH JACKET

neck-brace

BRANDING / LEATT NECK BRACE

cap

MERCH / DADCAP

cars

BRANDING / CARS

VIDEO CREATIVE DIRECTION / A920 MTB UNPARALLELED