A9 MTB Live Sessions


Audi International


Live Stream


Birkenfeld, Germany


Due to Covid restrictions in 2020, Audi challenged us activate the Mountainbike event digitally. We created an interactive digital portal designed to bring fans closer to the action of the Audi Nines MTB event than ever before.
This platform included an interactive 360° virtual course walk that integrated numerous videos, photos, facts & information. We created a livestream experience that has never been attempted in this form before. To get the viewer as close and personal to the action as possible we simultaneously live-streamed four different raw camera angles: two POV perspectives from the riders  as well one hosted camera & an action focused camera.

Users could interact directly with the athletes by asking questions within a chat which the athletes answered live on site.    

The Audi Nines MTB 2020
Audi Nines 2020 presented by Falken