WaveCel Launch
CLIENT
Anon
MODUS OPERANDI
Digital Launch Event
LOCATION
Innsbruck, Austria
DETAILS
Due to the COVID situation Anon decided to move the European helmet launch event to a fully digital format. We helped select KOL participants that received product, as well as a press kit and branded giveaways prior to the event. We concepted, produced & communicated the digital launch in the Burton European HQ showroom as an exclusive digital launch event only for selected KOLs of the Snowboard and Skiing industry.
