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WaveCel Launch

CLIENT

Anon

MODUS OPERANDI

Digital Launch Event

LOCATION

Innsbruck, Austria

DETAILS

Due to the COVID situation Anon decided to move the European helmet launch event to a fully digital format. We helped select KOL participants that received product, as well as a press kit and branded giveaways prior to the event. We concepted, produced & communicated the digital launch in the Burton European HQ showroom as an exclusive digital launch event only for selected KOLs of the Snowboard and Skiing industry.

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