Impetus I 

The Drive of Fränzi Aufdenblatten 


Audi Switzerland


Campaign Video


Verbier, Switzerland


We pitched a creative concept for a content series to Audi Switzerland that authentically reflects their ambassadors while smoothly integrating their new ETRON model. "Impetus" is the result, a video series that portrays Swiss pioneers in their respective fields. 

In the first episode we portrayed Fränzi Aufdenblatten, a Swiss ski alpine racing icon. Fränzi looks back at the greatest victories and defeats of her career. The viewer gains in depth insights into how she climbed to the top and how did she dealt with failures.