Disruption Cup
CLIENT
K2 Skis International
MODUS OPERANDI
Sports Event & Media Production
LOCATION
Zugspitzbahn Hausberg. Garmisch Partenkirchen, Germany
DETAILS
An idea that sprung out of the Audi Nines laboratory. For the launch of K2's new Disruption ski we created a ski race like none other!
A crazy course, a badass attitude, rock 'n' roll and an eclectic mix of characters and skiers that are addicted to speed made this ski launch something truly unique and very K2. We handled the course design and event production as well as the media production.
