Hero 8 Launch
CLIENT
GoPro International
MODUS OPERANDI
Product Launch Event
LOCATION
Upcycling Studio, Innsbruck, Austria
DETAILS
16 athletes & content creators, 8 teams, each on an individual journey starting 800km from Innsbruck, all over Europe, to test the new features of the GoPro Hero8 and create an unique content piece presented at the end of their odyssey at the official GoPro Cre8ors Launch Event in Innsbruck.
For the Cre8ors Launch we used a very unique location and played with rough and urban branding pieces. The unique experience for participants and invited guests included a hosted Gala Show, Video Presentation and of course an epic after party.
