GOPRO / Creators - The Distillery

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Hero 8 Launch

CLIENT

GoPro International

MODUS OPERANDI

Product Launch Event

LOCATION

Upcycling Studio, Innsbruck, Austria

DETAILS

16 athletes & content creators, 8 teams, each on an individual journey starting 800km from Innsbruck, all over Europe, to test the new features of the GoPro Hero8 and create an unique content piece presented at the end of their odyssey at the official GoPro Cre8ors Launch Event in Innsbruck.
For the Cre8ors Launch we used a very unique location and played with rough and urban branding pieces. The unique experience for participants and invited guests included a hosted Gala Show, Video Presentation and of course an epic after party.

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