Design & Consumer Activation
Albstadt, GER / Lenzerheide, SUI / Leogang, AUT
Activaton within the scope of the UCI Mountainbike World Cup in Switzerland, Germany and Austria.
In cooperation with artist Lukas Goller we developed a visual path system that attracts the visitor's attention & ultimately lead through an expo area to the Oakley product exhibition truck.
We also developed the tour logo design
& social media activation.