SWATCH X CRANKWORX INNSBRUCK
Event & Content Production
First stop of the Crankworx Tour 2022 in Innsbruck. Swatch as a new partner with some activations around the event, at the Crankworx Compound, as well as in the city to spread the word. Starting with a treasure hunt by Sam Pilgrim before and during Crankworx, followed by the Swatch House at Kater Noster including a photo exhibition and an official Crankworx Swatch Après Party , as well as the production lots of dedicated content together with the team athletes Sam Pilgrim, Finn Iles and the Proulx-Royds siblings.