The North Face X Summit Series

CLIENT

The North Face

MODUS OPERANDI

Media & Retail Activation

LOCATION

Cervinia, Italy

DETAILS

Hiking up to Breithorn (4.164m) with guides, repelling into a crevasse and ice climbing out, movie premiere of Sam Anthamatten’s „Nevia“ in a snowstorm over 3.300m, waking up on a hut at 3317m with a sunny view of the Matterhorn in the background, that’s what the "It's More Than A Jacket" - Summit Series Media & Retail Activation in Cervinia / ITA was all about for the happy folks who joined this adventure!

PHOTOGRAPHER

Mathis Dumas