Train For Skiing 

CLIENT

Under Armour

MODUS OPERANDI

PR Event

LOCATION

Hallein, Austria

PURPOSE

We were challenged to create a unique PR event for Under Armour with alpine racing legend Marcel Hirscher, winner of a record eight consecutive World Cup overall championships.
At an unconventional location - the old Hallein Saline, Marcel offered an insight into his preparation routine for the winter. During a one-hour show training, organised and planned by us, Hirscher presented himself to invited international media as the consumate professional athlete, performing spectacular exercises. Coupled with interviews & unique insights, this was a press event of the special kind.